Guest Blog submitted by Ray Goodrich, Marketing Director Foothills Brewing
Our Five Senses are largely how we perceive the world around us. Sight, Sound, Smell, Taste, and Touch. Everything you know, everything you feel, everything that’s ever happened to you . . . has been aided, abetted or initiated by those senses. And the beautiful thing is, there’s a relationship between all of them. Smell helps taste, hearing helps sight, touch helps . . . well, all of them. And if one stops working? The others will take over and become stronger as a result. The Senses weave together a corporeal tapestry that allows us to immerse ourselves in the known universe.
I bring this up because . . . well, I’m convinced that good beer makes good music sound better. And good music makes good beer taste better.
Now, hear me out. (ha!) Not just any beer, mind you. And not just any music. Well, almost any music. But in particular, live music.
Let’s say you’re at a show (like Shakori Hills). You can be there enjoying the music (sound). You can see the band and the crowd (sight). Smell and touch are in play too (though decorum prohibits me from elaborating).
What’s missing? Taste! Sure, there are probably great food options available at your show. But who wants to rock out while juggling a Philly cheesesteak? Each has their place – just not, in my opinion, to be enjoyed together.
No, what every truly transcendent music experience calls for is an equally superior craft beer. One that stimulates you with the cold touch of the cup, the aromatic whiff of the hops, and the heady sight of white foam atop golden liquid – and ultimately, with the superior taste that this particular situation demands. A taste that, under these circumstances, only a cold craft beer can provide.
When (not if) you come to Shakori Hills this year, please feel free to put this theory to the test. You may find yourself transferring the good vibe you’re feeling from the music to that cold Hoppyum in your hand – and vice versa.